Concrete Slab Company
SEO Strategy and Implementation
Introduction
Following the economic downturn after COVID-19, The Concrete Slab Company wanted to increase traffic to their website and attract more qualified leads online.
Challenge
The existing website had limited, low-value content that was not optimised for search visibility. As a result, organic traffic was minimal. Even after investing in a third-party SEO provider, there were no measurable improvements in search rankings or site visits.
Solution
Jet Creative Studio proposed a targeted SEO strategy focused on strengthening keyword presence within existing pages and creating new, high-value content to expand keyword reach.
The project involved:
- Reviewing existing content to ensure compliance with Google's indexing and content quality guidelines.
- Refining existing text to focus on specific, high-impact keywords.
- Developing new website sections — including Our Work and News — to enable ongoing, natural content growth.
- Setting up Google Search Console and Bing Webmaster Tools for performance tracking.
- Implementing a detailed website traffic analysis system.
Outcome
Within three months, the number of search terms ranking on page one (average position under 10) increased dramatically to well over 100.
Unique website visitors rose by more than 300%, leading to a noticeable increase in business enquiries and conversions.