All Blacks Hospitality held the exclusive rights to host Corporate Hospitality Events at all New Zealand–based All Blacks matches. With the arrival of the British & Irish Lions Tour (2017) and the Rugby World Cup (2019), the organization faced a major operational challenge — their existing systems and processes could no longer manage the scale and sophistication required for these premier events.
To meet growing demand, All Blacks Hospitality required a comprehensive digital platform that could:
JET was engaged to design and deliver an integrated digital solution combining CK5 and JETSTREAM technologies.
CK5 powered the dynamic, user-managed website — enabling internal teams to create, edit, and publish event information, pricing options, and packages in real time.
JETSTREAM managed all back-office operations — including package configuration, pricing, ticket tracking, and financial reconciliation.
The CRM module within JETSTREAM recorded all client details, tracked sales conversations, and supported the ticketing process.
An API integration with Xero ensured seamless synchronization of all purchase and accounting data, allowing a small administration team to manage a large volume of transactions efficiently.
In addition to the digital platform, JET provided creative and design services for Game Day Assets, including:
The new system streamlined every aspect of event management — from online promotion and sales to on-the-ground execution — delivering:
The All Blacks Hospitality solution demonstrated how a tailored digital strategy can transform large-scale event management. By combining web innovation, data integration, and creative execution, JET helped deliver a platform worthy of New Zealand's most iconic sporting brand.
