Multiple Channel Support

JETSTREAM – Built for the Real World

Many e-commerce platforms are designed primarily for public online sales. They focus on retail customers purchasing through a website, often overlooking the other side of the business — sales to existing customers, account clients, and orders placed through your sales team.

In the real world most businesses sell through multiple channels at the same time.

Customers may place orders through:

• the public website
• a client portal
• internal sales staff
• agents or distributors

Yet all of these channels usually draw from the same inventory and operational systems.

When separate platforms are used for each channel, managing stock availability, pricing, and order processing quickly becomes difficult and often leads to duplicated systems or inconsistent information.

JETSTREAM solves this problem by supporting multiple sales channels within a single platform.

Businesses can sell through the public website, a secure client portal, and internal sales teams, all using the same product catalogue, stock availability, and operational processes.

Contract-Based Commerce

JETSTREAM manages commercial relationships using contracts.

Each sales channel operates using a contract type that defines how transactions should be handled.

Contracts determine the commercial rules that apply to a transaction, including pricing structures, payment terms, and invoicing behaviour.

For example:

• Retail customers may purchase using standard pricing and card payments.
• Business customers may operate under negotiated pricing and credit terms.
• Sales agents may create orders on behalf of customers under established commercial agreements.

This approach allows a single system to support both Retail (B2C) and Business (B2B) commerce without requiring separate platforms.

Commerce That Reflects Your Business

Every business operates with its own pricing policies, commercial agreements, and customer relationships.

JETSTREAM allows these rules to be configured directly within the platform so that the system reflects how your business actually operates, rather than forcing the business to adapt to the limitations of a standard e-commerce package.

By managing inventory, pricing, and financial transactions within the same system, JETSTREAM ensures that every sales channel operates from the same information.

The result is consistent pricing, accurate stock visibility, and a commercial framework that supports the full range of your business activities.