E-Commerce Is Only the Beginning

Website and Customer Experience

When constructing your e-commerce website we focus on three key principles.

1. Your website must represent your business well

The site should look professional and accurately reflect your brand, products, and services.

2. The site must be easy for customers to use

The purchasing process should be simple and intuitive for typical users, while still allowing for the commercial or operational complexity that some businesses require.

3. The site must support search engines

Your website should function as an effective SEO platform, allowing search engines to properly index the site and gather meaningful information about your products and services.

Content Management and Product Catalogue

Your website is managed through CK5, our own Content Management System.

CK5 allows you to create and maintain your product catalogue with as much descriptive information as required. Catalogue entries are linked directly to the products held within the JETSTREAM platform, where pricing, discounts, and commercial rules are managed.

Products can be presented in a variety of ways depending on the size and structure of your catalogue.

Customer Portal Options

Separate areas of the website can be created to support a Client Portal for business customers.

Typical features may include:

• Order history and payments
• Management of authorised purchasing contacts
• Enquiries and service requests

This allows established customers to interact with your business through a secure online environment.

Public Customer Features

For public retail customers, the website can include features such as order tracking, allowing customers to see the progress of their order and, where appropriate, interact with customer services to update delivery instructions.

Stock Availability Models

The platform supports several different stock availability models depending on how your products are managed.

• Unlimited availability – no stock management required
• Stock controlled – stock levels monitored with automatic purchase requests triggered at minimum levels
• Stock limited – items become unavailable once allocated or sold

These options allow the system to support both physical inventory and service-based products.

Commercial Rules and Contracts

Transactions within the system are managed through contracts, allowing different rules to apply to different sales channels.

For example:

• Public retail customers may purchase using card payment and standard pricing
• Business customers may operate under negotiated pricing and credit terms

The contract structure determines pricing rules, payment methods, and invoicing processes for each transaction.

More Than a Website

Your website is not just an online shopfront.

It is the entry point into the JETSTREAM platform, connecting customers directly with the operational and commercial systems that run your business.