Making Google work for you with CK5.

Feb 2019

This article is designed to give you a few pointers to help you construct content in CK5 which will be indexed by Google and give your business the best result possible.

Before I start, a disclaimer.  Google are very protective of their indexing algorithm, so the following guidelines are based on the various advice pages I have read and an extrapolation of the underlying logic.

 

Understanding the components of a web page.

The key components of a web page for Google Indexing are:

1. The URL.  This is the string that is visible on the browsers address bar.
    
2. The Web Page Title. This hidden field in the page header gives the page a name.
    
3. The Description Meta Tag.   This hidden field in the page header give the page a description.  If Google thinks it is appropriate, this is the text that will be displayed in the search results list for this page. If no data is supplied or Google doesn't like it, Google will extract an excerpt that it thinks represents the content.
    
4. The Key Words Meta Tag.  This hidden field in the page header provide the indexing engine some help in sorting the main subjects within the page.
    
5. The Body.  This is the text of the page.
    
6. The Article Tag.  This is a sub area of the page which tells the indexing engine to focus mainly in this area of text.

Google indexing robot will read your page and look for words and phrases that it wants to index, it will give greater weight to the text within the Article tag. It will then look at the supporting areas, URL, page title and Key words and will add additional weight to any words and phrases used in these areas.

So the ideal page will have text in the article tag for a particular product or service, reinforced by that service or product name in the URL, web page title and key words area.

 

How does CK5 work

The main thing to remember is that each content object creates its own instance of the Web Page and Google will index each instance separately.  CK5 creates each instance dynamically and uses the Content Object to populate the various components of the web page.

1. The URL includes the base web page followed by the content object title.
    
2. The Web Page Title has the site name and the Content Object Title
    
3. The Description Meta Tag has either the Meta description or the Abbreviated Text of the Content Object
    
4. The Key Words Meta Tags takes the keywords of the site and adds the keywords of the article.
    
5. Obviously the body is the rest of the page and the ContentObject's Main text will be the major component.

 

 

Tips for creating Content that Google will process.

1. First, write your content naturally, using sentences and paragraphs. The general advice is to make it at least 100 words long.  Google considers pages with less than 100 words of limited value.
    
2. Review your article and see if you can pick out the 5 words and phrases that encapsulate the article. The logic here is that creating a large page with lots of key words will effectively "water down" the value of each key word. If you have lots to say on a range of subjects, consider creating more Content Objects (pages) which are more targeted at the individual subject areas.
    
3. Now go back through the article and see if you have used alternative words for these keyword and rewrite these sections using your selected keywords or phrases where possible. The more often you use the keyword the more like Google will pick it up as a keyword.
    
4. Compose your Content Object heading using at least one of your key words.
    
5. And finally, when you write the SEO Description text, try to include your keywords and make it into a 'Call to Action' / 'Sales Statement'.  This is the content that Google will display when your page is selected by Google as matching the user's search; You want to encourage the user to "click that link".

Eg.. Xyz company are specialists in [keyword]. And   [keyword] .......   find out more..

 

Summary

So to summarise, CK5 is designed to give you the optimum results for SEO performance. If you abide by these simple guidelines, you will start to see improvements in your websites performance.

But the guideline I personally try to keep foremost in mind is to write articles which are focused on a single product, service or idea. There is no additional cost to you and Google will not penalise you but rather recognise that this page really is about your chosen topic.