Loading...

All Blacks Hospitality Digital Platform

ABH Work

Client: All Blacks Hospitality

Background

All Blacks Hospitality held the exclusive rights to host Corporate Hospitality Events at all New Zealand–based All Blacks matches. With the arrival of the British & Irish Lions Tour (2017) and the Rugby World Cup (2019), the organization faced a major operational challenge — their existing systems and processes could no longer manage the scale and sophistication required for these premier events.

The Requirement

To meet growing demand, All Blacks Hospitality required a comprehensive digital platform that could:

  • Promote upcoming events and packages online.
  • Accept secure orders and payments.
  • Manage client communications and provide on-site support during event days.

The Solution

JET was engaged to design and deliver an integrated digital solution combining CK5 and JETSTREAM technologies.

CK5 powered the dynamic, user-managed website — enabling internal teams to create, edit, and publish event information, pricing options, and packages in real time.

JETSTREAM managed all back-office operations — including package configuration, pricing, ticket tracking, and financial reconciliation.

The CRM module within JETSTREAM recorded all client details, tracked sales conversations, and supported the ticketing process.

An API integration with Xero ensured seamless synchronization of all purchase and accounting data, allowing a small administration team to manage a large volume of transactions efficiently.

Additional Professional Services

In addition to the digital platform, JET provided creative and design services for Game Day Assets, including:

  • Branded banners
  • Menus
  • Event signage and wayfinding materials

Results

The new system streamlined every aspect of event management — from online promotion and sales to on-the-ground execution — delivering:

  • Faster turnaround and reduced manual administration
  • Accurate and real-time financial tracking
  • Enhanced client experience before and during event days
  • Scalable infrastructure ready for future tours and major events

Conclusion

The All Blacks Hospitality solution demonstrated how a tailored digital strategy can transform large-scale event management. By combining web innovation, data integration, and creative execution, JET helped deliver a platform worthy of New Zealand's most iconic sporting brand.

Why Businesses Choose JET Creative Studio

  • Read More

    A complete suite of integrated digital solutions

    From websites and email marketing to client portals, workflow automation, and bespoke CRM/ERP systems, we bring all your digital tools together.

    Our solutions are designed to scale with your needs—so you can start small and grow with confidence.

    Because everything is integrated, you get cleaner data, smoother workflows, and a single source of truth across your business.

    Read More
  • Secure Cloud

    A secure, global-ready AWS platform

    Your systems run on our modern, fully managed AWS infrastructure—built for speed, security, and reliability.

    This ensures your business can operate globally with confidence, whether serving local customers or international teams.

    With automated backups, high availability, and enterprise-level security, you enjoy world-class performance without the complexity.

    Read More
  • Read More

    Deep Expertise to Make Your Systems Work for You

    With decades of combined experience across UX, automation, and custom business systems, our team knows how to deliver meaningful results.

    We focus on understanding your processes, your people, and your goals—then tailoring solutions that truly work in the real world.

    Whether you're improving efficiency, reducing admin, or modernising systems, we help you get the most out of your digital investment.

    Read More
  • Read More

    A Smarter Business Model With No Heavy Up-Front Investment

    We remove the traditional barriers to digital transformation by offering flexible, sustainable pricing.

    This allows you to access enterprise-level technology without large capital expense, making innovation more achievable.

    Our model ensures predictable costs, easier budgeting, and continual improvement without interruption.

    Read More
  • Read More

    Productivity Unlimited

    Unlock the full potential of your business with streamlined workflows, automated processes, and tools that keep your team focused on what matters most.

    Productivity Unlimited helps eliminate duplication, reduce admin time, and create a smoother, more scalable way of working across your entire organisation.

    It's flexible, powerful, and designed to grow alongside your business.

    Read More
  • Read More

    Online Surveys & Data Gathering

    QS5 gives you everything you need to capture, analyse, and act on information — from customer feedback to complex business assessments.

    Create dynamic surveys, automate follow-ups, and turn data into real insights with a system that adapts to any industry or purpose.

    It's fast to deploy, easy to use, and built to support smarter decision-making.

    Read More

Our Services

A JETPAC Solution by Jet Creative Studio